Ecomomic Forecast For 200 Essays - Inflation, Monetary Policy

Ecomomic Forecast For 200 Evaluating the bull market today, it is almost impossible to pick up a financial journal without seeing news on the bull market that some consider to be overvalued. Overvalued or fairly valued, only the future will show the truth. Either way, this market is one that has shown greater run ups and returns, than any other market in history. (Reference Appendix #1a) Recently the Dow Jones Industrial Average has reached historical highs and then receded back to previous levels, leaving investors who are used to consistent and record setting gains month after month, baffled. Both the Dow Jones and the S & P 500 indices have seen modest and even flat performances over the past three months. (Reference #1b) A recent article that was published on the front page of the Wall Street Journal emphasized that returns were flat due to the fact that investors were concerned of the possible on set of inflation. If these concerns are warranted and inflation is thus expected, the Bull market may very we ll be over. This after all makes sense, inflation has slowed and stopped many run-ups in the past, and the onset of inflation now could very well do the same. While the article introduced some possibilities, it said nothing of the likelihood, the causes of, the Fed.'s reactions to, and the probability of expected inflationary increases in the future. This paper is thus dedicated to expanding on these ideas by exploring the rationality of these concerns by examining the circumstances surrounding inflation. It is my speculation that the Bull market may eventually correct itself in the future, but not in the short term due to immediate inflation. That is, that the market was in fact flat due investors concerns, but actual imperative inflation does not look to be expected in the near future. In order to begin to understand the nature of market trends and forces, one must first consider the current state of the U.S. economy relative to its' business cycle. Certain aggregates can be measu red that tell us a great deal about this. These aggregates have a strong history of leading, coinciding, or lagging the relative business cycle with a high amount of regular correlation. Appendix 2a contains illustrations, which show graphically the trends of the leading, lagging, and coincident indicators over the past few years. These graphs are composites of each group, and upon examination it is clear that all the indicators are rising. In fact the composite index of leading indicators shows that they have not experienced a significant downturn since the early 1980's, and have been increasing rather sharply over the past 3 years. The fact that all of these indicators are currently rising indicate that the economy is in a period of robust growth, or an expansionary phase. The fruits of this expansion have proven to be many, however it is often said that too much of a good thing can be bad. In this regard there are factors associated with the degree and nature of this economy, whi ch could cause slowdown. For example, how is inflation measured, and to what degree should we be concerned with the effects and attributes of cost- push and demand- pull sources of inflation in this robust economy? According the Baye and Jansen, inflation can be measured by considering the growth of the money supply, the growth of M velocity, and the growth of real output. Algebraically this is represented by the equation: inflation = (gm + gv) - gy. This equation thus considers the monetary, supply-push, and demand-pull factors. When the rate of inflation is measured in this way one can see, that over the last few years inflation has been relatively stable about its' trend. This is in part, a result of the steady growth of GDP over the same period, and is testimony to the success of the Federal Reserve Board's monetary and fiscal policies. The rates of inflation over the last 10 years are graphically illustrated in Appendix 3A. Cost-push inflation incurs when the prices of inputs f or production increase and thus cause profit margins to diminish. If firms are unwilling or unable to accept the declination in operating income, they will pass

Role of gender in international migration Essays

Role of gender in international migration Essays Role of gender in international migration Essay Role of gender in international migration Essay Over the last few decennaries the function of gender in international migration has mostly been ignored. This is despite the fact that gender plays a really important function in the analysis of international migration. Migration theory has mostly focused on the causes of international migration and their wake. ( Bernhard. Judith. Patricia et Al. 2006 ) Without a clear apprehension of the function of gender in international migration it becomes hard to explicate the causes of adult females migration. why adult females are represented in certain labour flows and non others and so on. It does non explicate why adult females may be motivated to go international migrators. why they choose refugee or refuge position and why they are normally trafficked. Migration may bring forth wholly different results for both work forces and adult females. Currently adult females constitute about half of all international migrations. ( Hondagneu-Sotelo. Pierrette ) . During the 1970s adult females migrated as married womans and girls but today they migrate entirely representing what is known as primary migrators instead than secondary migrators. The major finish for adult females migrators in developing states is the Gulf rich part and Western Asia whereas in developed states they head to US. Western Europe and Australia. ( Pessar Patricia. 1999 ) . The adult females largely head off as domestic workers. Some states such as Sri Lanka and Philippines promote adult females to migrate as domestic workers in order to hike remittals back place. ( United Nations Population Fund. 2006 ) The development of service based economic systems in the station industrial states favours the migration of adult females unlike in the industrial age where bluish collar workers were in demand. The work performed by immigrant adult females subsidizes the work that would hold been performed by the in-between category and affluent adult females of developed states thereby liberating them to prosecute other activities in concern and professional chases. They may besides pass more clip with their kids in order to transfuse values in them. The migration of adult females has produced great inequalities between adult females while go forthing the male laterality integral. Furthermore nowadays these adult females are separated from their kids and this greatly disturbs the traditional household set-up. Sometimes the female parent may remain for up to fifteen old ages before re-uniting with her kids. To to the full understand the function of gender in international migration you have to understand to the full the chief types of migration such as impermanent. permanent. illegal. labor and migration due to war or struggles. During the 1970s adult females were perceived as passive in migration and migration merely tended to speak about work forces and their households. However as more adult females began to work and as the feminist motion begun to pick up the function of gender became more important. There are three distinguishable phases where gender dealingss and functions affect international migration forms. ( Boyd Monica. Grieco Elizabeth. March 2003 ) . The first phase is the pre-migration phase. In this phase there are many factors that exist that make it more or less possible for adult females to migrate. They include both system and macro factors such as the economic system of the state. and single factors such as gender specific phase in the life-cycle. Gender dealingss within the household affect the migration patterns because it is at the household where the male authorization is most seeable. The household decides the function of the adult female and assigns her responsibilities which determine the comparative motive to migrate. It is the household that decides the distribution of resources and information that can promote or deter migration. The interaction of women’s functions. position. and age within a peculiar socio-cultural context consequences in a migratory chance which can impact the migratory chance of adult females to migrate. ( Zionic Haria. 2003 ) . The civilization of the directing state determines the likeliness that adult females in assorted places will migrtate. In this respect a woman’s place in the directing society non merely influences her ability to independently make up ones mind to migrate and to entree the resources needed to make so. but besides the chance to migrate when she decides to make so. Certain macro features of the state of beginning can besides act upon gender specific migration. These features ever do interact with the gender dealingss and place of adult females in the sending society and affect determinations about who moves and who doesn’t. These features include the province of the country’s economic system and the type of economic activity prevalent whether agricultural. industrial or service economic system ; the types of economic systems within the assorted communities. degree of supplanting caused by the economic alterations and displacements in agricultural production and the conditions of work. Decisions made at the pre-migration phase are influenced by a assortment of gender related factors. In certain fortunes work forces are more likely to go forth while in others adult females are more likely to go forth. However the determination to go forth is non the same thing as to be allowed to go out or come in a specific state. Through their policies. states are major influencers in the international migration procedure. National policies of the states of beginning can act upon migration through regulations of issue that may impact work forces and adult females migrators otherwise. For case some labour exporting states have implemented conditions that protect adult females against development and this prevents them from prosecuting in labour migration. In decision gender greatly affects both the extent and the form of international migration. As more adult females move into the work force particularly in developing states there will be continued addition in feminisation of migration. This will bring forth great inequalities between adult females and households in both the development and developed states. Works cited Bernhard. Judith. Patricia Landoit and Luin Goldring. 2006. Transnational. Multi-Local Motherhood: Experiences of separation and Reunification among Latin American Families in Canada . CERIS. Policy affairs. No24. January 2006. Boyd Monica. Grieco Elizabeth ( March 2003 ) . Migration Policy Institute. Women and Migration: Integrating Gender into International migration Theory. 5 June 2009 hypertext transfer protocol: //www. migration policy. com/migration policy. html Hondagneu-Sotelo. Pierrette. ’Overcoming Patriarchal Constraints: The Reconstruction of Gender Relations Among Mexican Immigrant Women and Men . Gender and Society. Vol. 6. No. 3. 393-415 ( 1992 ) Pessar. Patricia. 1999. Engendering Migration Studies: The instance Of New Immigrants in the United States . American Behavioral Scientist 42 ; 577. Zionik. Haria. 2003. The Global Dimensions of Female Migration. 5 June 2009. hypertext transfer protocol: //www. migrationinformation. org/Feature/display. cfm? ID=109. hypertext markup language

Man of steel Essay Example | Topics and Well Written Essays - 1500 words

Man of steel - Essay Example This paper outlines the life of Kal-El and other characters as outlined in the story, man of steel, relation of his story to philosophers and the moral lessons learnt from the story. The story of Kal-El is compatible with the philosophies of Mark D. White, superman. The philosopher states that ethics is what should be displayed with great heroes. He further says that not all people traits are always the same, but we can learn from our heroes. He believes personal ethics can be developed by an individual. The philosophies of Mark D. White, outlines the case with the pantheon of superheroes where Superman is one of the recognized and respected character of all time. Clark Kent/Kal-El is a young youth in his twenties who feels alienated by powers further than his thoughts (Sazaklis 2013). He was transported to Earth years ago from Krypton in a highly superior way. Clark tries to figure out the ultimate query Why am I here? created by the principles of his parents Martha and Jonathan Ken (Sazaklis 2013). On the other hand, philosopher Aamir Hussain e is quoted as saying that the story is full of individualism since the adult Superman is guided by individualism. At the end of the story, Clark is quoted telling the US general that he (Superman) is here to help when necessary, but it will be on his own conditions. He will not be dictated by anyone. The factor of individualism is evident in the story through Clark. He discovers that he has some extraordinary ideas means of making complicated decisions. At a time when the world is in need of strength, a threat emerges (Sazaklis 2013). Clark ought to become a Man of Steel, who protects the citizens he loves and shine as signs of hope to the human race. Also, the story is compatible with the philosophies of Plato since Clark considers himself as a more genius person in the society. The philosophy of Plato said "You will give the people an ideal to strive towards. They will race behind

Assignment Example | Topics and Well Written Essays - 500 words - 24

Assignment Example Without reducing aggression and violence, it is impossible to create peace, harmony law & order across Africa, which are the prerequisites for development (Brito, 2010). It should be pointed out that Rwanda ethnic violence was started in April 1994 during which more than 0.8 million civilians and politicians (mostly Tutsis), police officers and military soldiers lost their lives. It was one of the worst genocides in the history which was triggered after the assassination of Rwandan President named Juvenal Habyarimana, a representative from majority Hutu group. Unequivocally, the Tutsis were alleged for targeting the plane of President by rockets in an attempt to debilitate Hutus across Rwanda. However, it should not be forgotten that tensions between Hutus and Tutsis already existed; therefore, the President’s assassination should be considered as the only motive that sparked this brutal massacre. It is worthwhile to mention that Paul Kagame was among the founder leaders of Rwandan Patriotic Front (RPF), which was actually a rebel group working under explicit and implicit support of Tutsi refugees in Rwanda followed by assistance by ‘mo derate Hutus’. Indeed, the actual cause of this ethnic turmoil was the unilateral and open support to Hutu civilians by Rwandan military, political groups, police and entrepreneurs that were strictly against the presence of Tutsis across Rwanda. Also, they organized a rebel group named ‘Interahamwe’ to carry out this genocide (BBC Report, 2008). It is worthwhile to point out that African continent has remained the centre of civil disobedience movements, internal conflicts, ethnic turmoil, rebellions, militancy, religious intolerance, war among nations, bad governance and political unrest because of weaknesses in systems and political institutions. Indeed, some major countries where the aforementioned factors have been observed

Re-writing a Creative Writing piece Essay Example | Topics and Well Written Essays - 1250 words

Re-writing a Creative Writing piece - Essay Example She entered the postgraduate door and nodded to greet the porter who was still on the telephone but was courteous enough to nod back. After checking for mail she turned towards the library, her head full of the dreaming spires and grey skies of Oxford. The hushed atmosphere of the library was like a second home. Mohamed searched his usual furrow of bookshelves, selecting a complete works of Shakespeare, a very large English/Arabic dictionary and the post-colonial journal that he was currently working his way through. He went back to the table where he left his briefcase, passing by the section for women’s studies. The hours passed just like minutes and when the college clock struck eleven, Mohamed retired to the prayer room. As he passed by the common room on the way back, he saw Alice beaming and showing a glint in her blue eyes. â€Å"Yes, but it is our culture. Our women do not feel that it’s unfair. Besides, Islam allows us to have four wives at the most. Usually, we can afford only one. But our society is compassionate. Children are born into a loving home with all that they need. The men do not need to go astray because they always have a woman at home for, for†¦Ã¢â‚¬  â€Å"Yes, of course. And there are things that I find hard to understand. Sometimes I just don’t get what men are all about. Strange, isn’t it? We both come from far places to seek knowledge in this ancient place.† As I reviewed the article, particularly the dialogue, while taking consideration of the feedbacks gathered, I realized that there was a tendency for the two characters to indeed sound like the other. This was expected if the writer does not put himself into each character’s distinct natures. This could also be the reason why a reader would think that the dialogue sounds too formal or scripted. Because of this, I had to make sure that the manners in which Mohamed and Alice would state

Factors that are Affecting the Environment

Factors that are Affecting the Environment 1D.8  Identify the human activities that affect the Earth and its environment. There are various human activities that affect the Earths environment these are : Air Pollution from burning of Fossil fuels Water Pollution from use of fertilizers and dumping of trash 2D.P8  Describe the human activities that affect the Earth and its environment. Air pollution from burning of Fossil Fuels The transportation used in day to day life produces a lot of smoke and harmful gasses such as Carbon Monoxide, Carbon dioxide Sulfur dioxide. It is released in the air from the combustion of fossil fuels; this pollutes the air. Inefficient engines release excess carbon monoxide ; a poisonous gas harming organisms in that environment. Sulfur dioxide can mix with water in the clouds and form an acidic solution which contributes to acid rain, this acidity damages plants and aquatic ecosystems as some organisms cannot survive in acidic environments. Acid rain also damages and erodes some man-made structures such as limestone statues etc. Carbon dioxide emissions also contribute to the global warming of the planet, as it builds up in the atmosphere it gradually traps heat which over time raises the temperature of the planet; this can be fatal to all ecosystems and environments. Water Pollution from use of fertilizers and various waste materials The rise of capitalism and consumerism has led to a growth of various products and food being produced at a faster rate. Modern Agriculture uses many synthetic fertilizers which dominantly contains the essential nutrients for plant growth such as nitrogen, potassium phosphorus. They are given to plants to enhance their growth maximize their yield. When applied, the excess fertilizer or nutrients can leak from the soil into nearby water sources as the minerals are very soluble in water; this pollutes the water and starts the process of eutrophication and harms the aquatic ecosystem.   Eutrophication starts when Excess fertilizer enters a water source such as a lake The excess fertilizer in the lake boosts the growth of all the aquatic plants at an elevated scale Algae overtime covers the surface of the lake preventing sunlight from reaching the plants underneath, in turn, the plants die and oxygen is no longer produced from them. The dead plants in the lake then are decomposed by aerobic bacteria which use the oxygen up while doing so, this leads to a gradual decline of oxygen in the lake. Over time the lake goes lifeless as there is no longer enough oxygen to sustain the aquatic organisms in it Fertilizers are fatal to aquatic ecosystems and environments in excess. In addition sewage and waste products can also runoff or end up in aquatic environments and either kill the organisms in it or pose a serious hazard to its inhabitants. 1D.9  Identify natural factors that have changed the surface and atmosphere of the Earth. The Natural factors that have altered the earths surface and atmosphere are : Earthquakes from the movement of tectonic plates Volcanic Eruptions from Volcanic activity 2D.P9  Describe natural factors that have changed the surface and atmosphere of the Earth. Earthquakes from the movement of tectonic plates An earthquake is a sudden violent movement of the upper crust caused by either the movement of large tectonic plates or heavy volcanic activity. When the tectonic plates suddenly move it   causes the entire ground to shake and break apart. some earthquakes make the ground shake so violently that it destroys entire landscapes and environments. However, earthquakes can also cause landslides and tsunamis, change geology and ruin natural habitats of many living creatures. For instance, when an earthquake happens in the middle of the ocean, it can create waves that are so large that they destroy coastlines, cities, and forests hundreds of miles away. Earthquakes have helped to shape the Earths landscapes, but they also continue to alter those landscapes. Earthquakes are dangerous to human, plant and animal life, and when large earthquakes occur, they have the power to drastically change the surface of the Earth. Volcanic Eruptions from Volcanic activity Volcanic eruptions involve the incursion of liquid magma into a physical environment, and the effects include major transformations, ranging from the formation of new land to the destruction of the viability of an existing environment. Just one example of the creation of new land comes from the Hawaiian Islands, which appeared as magma cooled into land after eruptions. As lava flows across the ground in the wake of a volcanic eruption, any existing plant life is at risk of immediate destruction. When lava mixes in with melting snow or rain water, the flow speeds up, and the environmental effects accelerate as well, because the destructive effects of the lava largely remain, but the spread is generally wider and takes place more quickly. An example of this took place in Montserrat when Chances Peak entered a phase of eruption between 1995 and 2000. In 1995, the mountain began giving off signs of coming activity through eruptions of ash and dust. The most intense eruptions took place in 1997, and 11,000 people were evacuated to the northern end of the island as well as to other islands. The result of the eruptions involved the covering of the capital in mud and ash, and the destruction of more than a dozen settlements which have been rendered uninhabitable.        Ã‚  

Leadership Study Essay -- Leadership

The ability to be a leader has been studied extensively. Throughout this extensive study, some have pointed to leadership being a born trait (Northouse, 2012) while others point to the ability to learn the skills associated with becoming a great leader (Hughes, Ginnett and Curphy, 2012). While each side has its own valid points, one way to argue either way to see these skills in action. Whether these skills are seen in a high school student government association or the office of a large nationwide non-profit, they are present. The study of leadership has led to the description of several different styles of leadership. These styles include legitimate, expert, information, connections, referent, coercion and reward power. No matter the type of experiences a person has, they will most likely see these types of power. Legitimate power may be one of the easiest forms of power to identify. Hughes and colleagues (2012) refer to legitimate power as one’s formal or official authority. This power is mostly appointed, but can be given through democratic processes (Sager, 2008). A leader who asks someone to complete a task or assigns a specific role to someone can be seen as legitimate. Local culture, as defined by the bureaucratic and chain of command within an organization, is a great way to identify who has legitimate power. A call center environment is a great example of this legitimate power hierarchy. Within one such environment the company was divided amongst several different leaders. The top of the hierarchy was the channel manager, who is held accountable to the client. Below this level are two managers who assign the task of contacting customers to those employees who make direct contact with clients. These two managers mon... ...l and the organization. Works Cited Culley, M.R. and Hughes, J. (2008). Power and public participation in a hazardous waste dispuit: A community case study, American journal of community psychology, 41, 98-114. DOI: 10.1007/s10464-007-9157-5. Hughes, R., Ginnett, R., & Curphy, G. (2012). Leadership: Enhancing the lessons of experience. (7 ed.). Montouri, Amsterdam: McGraw-Hill/Irwin. Northouse, P. (2012). Leadership: Theory and practice. (6 ed.). Thousand Oaks, California: Sage Publishing. Sager, J. (2008) Sources of power. In Rothman, J, Erlich, J.L. and Tropman, J.E. (Eds.), Stratgeies of community intervention (pp. 425-446). Peoesta, Iowa, Eddie Bowers publishing co. inc.. Strom, S. (9 July 2008) Funds misappropriated at 2 non-profit groups. New York Times. Retrieved from http://www.nytimes.com/2008/07/09/us/09embezzle.html?_r=1 on May 25, 2012.

Martin Luther King I Have a Dream Essay

1) Rock solid, unshakeable confidence You can see from Martin Luther King’s body language that he was calm and grounded as he delivered his speech. Although you can’t see his feet as he’s speaking, I’d imagine him to be heavily planted to the ground, with a solid posture that says â€Å"Here I am. I’m not budging. Now, you come to me.† As a speaker, Martin Luther King had the solidity that is surely only found with those who have completely aligned their actions with their firm commitment. The 200,000 people at the Washington rally could not have pushed King off-track if they’d tried, so solid was he in his convictions. Self-belief from a beyond-personal source gives this sort of power – and you can see the impact. Martin luther king with this faith 2) The Voice It would always take a commanding voice to inspire thousands and Martin Luther King’s booming voice was well practiced in his capacity as a Baptist preacher. His cadence, his pacing and his preacher-like drama bring real passion to the speech. Martin Luther King used powerful, evocative language to draw emotional connection to his audience, such as: â€Å"Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice.† â€Å"This sweltering summer of the Negro’s legitimate discontent will not pass until there is an invigorating autumn of freedom and equality.† â€Å"We can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities† Martin luther king let freedom ring 3) Rhythm & Repetition The intensity of King’s speech is built through bold statements and rhythmic repetition. Each repetition builds on the one before and is reinforced by Martin Luther King’s ever increasing passion. â€Å"We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality. We can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the negro’s basic mobility is from a smaller ghetto to a larger one. â€Å"Go back to Mississippi, go back to Alabama, go back to South Carolina†¦Ã¢â‚¬  â€Å"With this faith, we will be able to hew out of the mountain of despair a stone of hope. With this faith, we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith, we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day.† â€Å"Let freedom ring from Stone Mountain of Georgia. Let freedom ring from Lookout Mountain of Tennessee. Let freedom ring from every hill and molehill of Mississippi. From every mountainside, let freedom ring.† As the speech comes to a close the pace of Martin Luther King’s repetition increases, helping to build to a crescendo. 4) Ditching the Script If that wasn’t dramatic enough, Martin Luther King’s â€Å"I have a dream† speech was never meant to even include its most famous sequence and climax. Originally penned under several names, such as the catchy â€Å"normalcy speech† and â€Å"A Cancelled check†, King put aside his script ten minutes into the speech. Few would dare risk it at such a moment, but King was said to have responded to the cry of Gospel singer Mahalia Jackson â€Å"Tell ‘em about the dream, Martin!† and ad-libbed what came next. This is what gave â€Å"I have a dream† its raw power and edge – King was living the words that he spoke. 5) With, not ‘at’ his people It’s thought that King ditched the script so that he could connect more with his audience. And it worked. â€Å"I am not unmindful that some of you have come here out of great trials and tribulations,† he begins. King goes on to talk to his audience and their personal situations directly, â€Å"Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed.† King is with the people, fully connecting to them with his eyes and delivering a powerful rhythm in his speaking. Martin Luther King’s script writer, Clarence B Jones reflected, â€Å"It was like he had an out-of-body experience.† So often it is the speaker who is flexible and vulnerable enough to connect with their audience who has the most powerful impact.

Different Origins of Horse Breeds essays

Different Origins of Horse Breeds essays Have you ever wondered where different breeds of horses originated from? Many people probably dont care. But some people might find it interesting. Horses are bred for different structure, work and speed and come from all over the world. Horses are very unique in when and where they originated from. The Shire horse is the purest survival of an early type, which was spoken of by medieval writers as the 'Great Horse.' If this horse did not originate in England, this country at a very early date acquired a widespread reputation for producing it. Indeed, the English 'Great Horse' seems to have been a native development of that British 'War Horse' whose strength, courage and aptitude for discipline are spoken of in high terms by the Roman legions at their first landing upon these shores. The Clydesdale is a breed of heavy draft horse developed in and deriving its name from the district in Scotland where it was founded. The farmers of Lanarkshire, through which the River Clyde flows, evolved its type. The old name for Lanarkshire is Clydesdale. The exact origins of the Percheron have been lost over time. Some believe they are descendants of the original horses found in the region during the Ice Age. Regardless of its ancient beginnings it is known that at two points in history the native mares of the Le Perche region of France were mated with Arab stallions, first during the eighth century and later during the Middle Ages. By the time of the crusades the Percheron was widely recognized as outstanding for his substance and soundness, as well as for his characteristic beauty and style. The America Saddlebred horse was first mentioned in official government correspondence in 1776. It has been written that Paul Revere's mount for his famous ride was a Narraganset Pacer, a breed that was important in the development of the Saddlebred. American Saddlebred horses accompanied pioneers f ...

Virgin Blues Strategy

Virgin Blues Strategy Introduction This paper tackle the virgin blue company in Australia and the strategies it uses to be an outstanding brand not only in Australia but also in neighboring countries. Some of its competitive advantage has been discussed and also its current marketing strategies it’s using to reach where it is today. The summary of the paper has highlighted some of recommendations which can make Virgin Blue sustain it success in AustraliaAdvertising We will write a custom report sample on Virgin Blues Strategy specifically for you for only $16.05 $11/page Learn More Virgin blue competitive advantage Competitive advantage is the traits or characteristic the company has which puts it on upper hand than other close competitors (Porter 1985) Virgin blue velocity frequent flyer reward program Members are allowed to purchase tickets which have got points which are accumulated. This allows them to save points which can book off peak flights. if points accumulate t hen they can be used to book a seat just before the deadline, this is an advantage that stands only in virgin blue, they are sustainable because even if the customer is booking the flight using points he must have travelled severally and purchased these flyers hence even before the flyers have accumulated enough points, the virgin blue is already having its profits. This competitive advantage I believe is more sustainable and it makes the customer feel that they have also owned the company. Still this may be short lived because as it makes more routes the more the customer will accumulate many points which will be subject to the booking of more trips which might be only serviced by points instead of money. Virgin blue extends domestic routes With new jets virgin blue has progressively been able to enter new domestic routes by introducing new jets to service new points and routes which were unconcealed and also supporting those routes by their larger capacity routes in order to maint ain those routes. This may be sustainable by the virtual that the established routes are earning big profits the virgin blue will be able to work their way to the profit. Contrary this may not only be easy because this domestic flight may not be profitable because the customers may be having alternative travelling method domestically which they may prefer to the air travel. Due to transport charges customers may prefer using land transport. On the other hand ,the issue of the established routes supporting the domestic routes may be short lived this is because the larger capacity jets may not be profitable enough to support the domestic routes and also may not be deployable in those domestic routes given their capacity.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Low air fares in virgin blue Virgin blue since it started in Australia has been a discount airline whereby it has g ot low cost carrier. This made virgin blue to have many customers whom were able to afford for the fare, this consequently made virgin blue to be the second airline in Australia. This is usually sustainable by the fact that the virgin blue is the second airline in Australia in terms of service provision. However were it not for this offer, virgin blue most likely could have been the leading service provider in Australia. According to Slepen (2005) virgin has worked on the evolution of low cost carriers which it says it is a new world carriers completely different from other carriers in the sense that it is introduced as a network rather than carriers which operates from one point to another. This can be sustainable because virgin blue does not operate from only one point to the next but a network which operates within where the company is located. This diverse operation brings trust to the customers who operate from different areas not only from the home market. On the other hand, p oint to point carriers may appear effective if the company is operating within a local or domestic setting and since the virgin blue has adopted the domestic flights the low cost carrier network may not work well so still they have got to work with one point to the other carrier rather than the network. Advertising in virgin blue Virgin blue has been advertising using the internet and this has been very effective especially when it comes to social sites such as face book and twitter and also Wifi internet access for those who are travelling. Still virgin blue has been advertising through news papers which have also proved to be very effective. For example in the newspapers they posted an advert ‘pass the parcel ‘which was also advertised in the internet. This was after 9 years of operations and they took it as the world biggest game for the 9th birthday.Advertising We will write a custom report sample on Virgin Blues Strategy specifically for you for only $16.0 5 $11/page Learn More In participating in the game an individual was supposed to un-wrap the parcel and one has a chance of passing the parcel to friends who are still to do the same. This also allows the participants to win prizes and also increase their chances of winning if they pass on to friends (Global advertising archive 2011) Virgin blue current marketing strategies are both deliberate and emergent. This is shown in the following ways; Marketing strategies as deliberate process Virgin blue as we have seen from the above newspaper and internet advert is a deliberate process this is because the adverts are only posted in internet through the comment of the owner, hence virgin blue usually pays for those adverts with the aim of many people accessing them and also others participating in them to win prizes. Virgin blue has deliberately used velocity reward system to attract its customers by making its customers to earn points which can be redeemed and pay for hol iday packages also redeem seats with all those partners who are in velocity Airlines partners. This strategy is for marketing purposes because they make customers enjoy many diversified services from many partners by joining the velocity. This strategy has attracted customers towards the services of virgin blue. Another deliberate marketing strategy is using low cost air which is targeted to winning trust among many customers. This was done to counter the competition of others companies which are offering the same services. This to a great extent has enabled Virgin Blue to be popular and a great number of customers are enjoying its services due to that fact. The increased domestic routes in Australia are another marketing strategy which was deliberately started to increase the company’s effective and dominance in Australia through their excellent customer service. Marketing strategies as emergent process Despite the fact that virgin blue has been so vibrant, in its marketing strategies, not all marketing strategies it has devised has been successful, other marketing strategies which have emerged in the market has assisted virgin blue despite that it has not contributed towards those strategies. As mentioned earlier social network has also contributed towards virgin blue because in those social networks one can only sign in an account and all those other marketing strategies thereon are usually dictated by those who are viewing your page. This means that when one reads a virgin blue article he or she may like the article and recommend it to other friends who are in those social networks; this has drastically popularized virgin blue.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing Strategies Swot analysis Virgin Blue has used its strengths to market the services of the airline. The airline has introduced low cost fares and a reward system for the customers. Besides low cost fares, it has high quality service and has increased the frequency of the route. The other strength is in the addition of domestic routes and introduction of international route. Virgin blue has been keen to avoid situations that would reveal weaknesses. The employees are well trained under a special program to prepare them for competitive service. One of the weaknesses is the cabins. Virgin Blue has increased the frequency of routes and added other routes to its network which gives it the opportunity to be the proffered choice for domestic travel. Although the jets were ideal to make the domestic route sustainable, the locals are hesitant to spend. There is reduced traveling due to the past disasters that has affected the economy of the potential client and the leisure destinati ons. Another the low cost are challenged by the constantly increasing prices of fuel which is a major threat. The fuel prices cause inflation of prices. Competitive analysis This is usually the close examination analysis or assessment of the competitors’ strength and weaknesses. It provides defensive strategies together with offensive strategies (Fleisher, Craig and Babette, 2003). This will reveal the opportunities that a company is exposed to and also the threats that may come along if the company will venture in that particular business (Gordon, 1989) Virgin blue took into account the fare prices that the other competitors were offering and chose to give lower their rates. Implementing the low cost, they maintain the clients by giving quality services to retain them. The innovation of the rewards system is retaining in the competitive market. Virgin Australia a competitor was forced to discard its pricing list and adjusted them to be able to get domestic passengers. This w as due to the fact that Virgin Blue had introduced low prices and was getting a lot of domestic customers. Other airlines introduced discounts for the domestic as well as international market. This completion led to low priced for domestic air travel. During the same rime the fuel prices were increasing which became a challenge to the businesses. Internal analysis (4 P’S) The 4 p’s marketing strategies usually covers the product being involved in the market, its price bonds the publicity and the place the business is usually carried out in. Virgin Blue ensures that the jets are in good shape and are maintained so as to remain as the best jets for domestic travel. Some of the jets have leather seats and offer food among other benefits while traveling. All these services are given for low cost. The cost is friendly to the public. They bond with the public by introducing a reward system that encourages the public to associate with the organization. They further make it po ssible for the public to be able to access most parts of the country more often. The airline company ensures that it meets the customer’s needs by giving services that they require. For instance, Virgin Blue increased the number of routes especially in destinations that people conduct business. They added the number of jets to accommodate travel needs of the customers. They also started flying into leisure destinations. Besides improving the domestic flights, it also extended airline service across the border making it possible for people to access other international destinations. Porter five forces The five porter forces by the analysis are an effective strategy. Virgin Blue has maintained the existing competition and conquered by causing more competition. By introducing the reward system that involves accumulation of points, it maintained its customers and won others (Bobette, 2011). The strategy of maintaining the customers protects Virgin Blue from losing customers to a new competitor. The airline company realized that the customers compare prices and the quality services other competitors have. It made arrangements to lower the fares and gave the best service to the customer. Virgin Blue recognizes the fact that other airlines are capable of becoming the best and therefore it makes arrangement for a strategy which will make it the convenient provider of services. Lastly, force of a replacement by the road transport is considered. Virgin Blue lower the price encourage people fly instead of going by road. Appropriate changes in Virgin blue Marketing strategies The marketing strategies so far virgin blue has been demonstrating are appropriate thanks to its continued making profits but still more can be done to make sure that its success in the Australian airline is guaranteed. Virgin blue has been known by its incorporation of female names and words from Australia which brings a great deal of its airplane in Australia (Journal of marketing 2011). How ever this can also be supplemented by using Australian names which talks much about its culture and traditions which are deep rooted in aboriginal art that is indigenous Australian art. This will assist the virgin blue to appear to have adopted the culture of Australia and the issue of owning the company in Australia may be enhanced. Virgin blue should offer more partnership with cricket in Australia which falls among the most popular sports in Australia this will make the virgin blue to be popular not only in the Australia but also worldwide. Virgin blue should speed up regional expansion strategies to make sure that it operates on other new regional routes apart from the one which has been in operation (Ian, 1989). This will make Virgin Blue to be advantaged over other airlines because it will take all the terminals to the customers and its efficiency will of course have taken its customers confidence. Virgin Blue should expand its partnership to many non competing companies in Au stralia to promote their services while these companies may do the same, for example clothe companies’ beverage companies and many others. The issue of social responsibility in Australian society should be embraced by virgin blue whereby it should deal with externalities, that is environmental damages which might arise due to their operations and also giving back to the society in form of foundation and many more. Summary The above research has essentially identified the strategies which virgin blue has used for it to reach those high levels of success (Stephen, 2005). It is evident that for any company to excel it must have a sustainable competitive advantage for it to survive the competition locally and globally. Virgin blue has demonstrated to be a company on its own class; it has incorporated strategies which not many companies under the same scope would be able to improvise. Secondly any company which is competing globally should at least have knowledge of other companie s in the market and this can only be done through competitive analysis of other competing companies. It’s through this analysis that we learn strengths and weaknesses of the competitors. It is also recommended that a company before entering into any competitive market it should first analyze its strengths weaknesses opportunities and threats which are in the environment, commonly known as SWOT analysis. Reference List Bobette, K., 2011. Stronger SWOT Analysis and Marketing 4 p’s. Web. Fleisher, C. S. and Babette, E., 2003. Strategic and Competitive Analysis: Methods and  Approaches to Analyzing Business Competition. Upper Saddle River, NJ: Prentice Hall publishers. Global adversity archive., 2011. Virgin blue: pass the parcel. Web. Ian, G., 1989. Beat the Competition: How to Use Competitive Intelligence to Develop Winning  Business Strategies. Oxford, UK: Basil Blackwell Publishers. Journal of marketing., 2011. Marketing power. Web. Porter, M. E., 1985. Competitive Advantage: Creating and Sustaining Superior Performance. 1  Edition. New York: The Free Press. Stephen, B., 2005. Virgin blue maneuvers. Available at https://www.theage.com.au/business/virgin-blue-manoeuvres-20051201-ge1ci1.html?page=2

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